Interactive images in the city (where magicians are also located) that would have you use your cell phone to interact with the billboards. When you use your smart phone camera and look at the person on the billboard they will begin talking and it will render in a 3D image. Just like a video. You will only see this in your phone, not on the actual wall. Each person will tell a different story and you will hear a bit about their own struggles with the disease. Also, highlighting what they do in spite of the disease as well. Ending with a call to action on spreading the awareness of Crohn’s and Colitis.