The banner ad would pop up over the news section of the website (or other area depending on the website) and show David Blaine (or Dynamo) walking down the road. It is video based and when he gets closer to the end of the road he will walk off of the road onto your screen (see next page). He will continue walking toward you and then snap his fingers (or make some other hand movement) and the entire page will turn purple behind him. Then the message will come up on the screen. There will be a link to the Make IBD Visible webpage.