This would be the people who have either disease and want to share their stories. It would be good to team up with a forum like Crohn’s Forum (https://www.crohnsforum.com/ ) to talk about the campaign before it starts so that those affected by either disease would be aware and ready to share their story when the campaign begins.
This would spread as a result of those who have Crohn’s Disease and Ulcerative Colitis talking about their disease. It can also be started by discussing with forums like Crohn’s Forum as well. There are many family members on those forums as well.