To bring traffic to the food truck ambient advertising would be placed around the location of the truck. There would be sizzling grills that smell like they are cooking BBQ chicken. It would attract people through the use of sound and smell. When people open the lid it, instead of food, they will find directions and an invitation to the actual BBQ around the corner. If you take your picture with all of the grills and post them to the Dillman Farm Facebook page you will receive a free BBQ chicken meal at the Food Truck. The location of the grills will also be on an interactive map on the Dillman Farm microsite for easy locating.