These would be placed on bus stations and areas around the city where people commute/walk/ride to work. The ad would be a statement for the need for a dress down day at work during the food truck events. Stating that on the Food Truck days the businesses should allow their employees to dress ready for a summer BBQ. Since the employees will want to head to a summer BBQ with Dillman Farm during their lunch hour they should be comfortable. They can digitally sign this ‘dress down pledge/request’ via the ad and when they do it compiles a list to the microsite counting the number of requests. This total number will also show on a billboard in the city. When the counter on the billboard rises a spray of BBQ scent is sprayed into the air at the integrated bus stops.