The direct mail piece of this campaign would have a pair of gardening gloves and an organic grocery bag for your Farmigo produce. It would be sent out to potential customers in a package. The canvas produce bag would be rolled up and tied with the gloves in an orange ribbon/string. There would be a message that there is no need to get your hands dirty to have fresh from the vine vegetables. It is time to shop at your virtual farmers market, Farmigo.