REI Campaign

This REI campaign would be focused on the solo traveler. REI has a lot to offer this market from gear to travel education and trips. So, this campaign focused on empowering the beginner solo traveler and aiding the expert solo traveler as well. The main target market would be women as this is the primary market for solo travel. Many women entering retirement are also interested in traveling, and this campaign seeks to get them on their way with the help of REI.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s