REI In Store

REI In Store

An in-store contest would be available for customers to take part in. They could win the all the travel gear/accessories they need for the REI trip of their choice. This would be highlighted on a display in each store.

There would be also areas in the women’s section that would highlight the stories of the women in the print ads. The gear that they use for those trips would also be a main feature of the in store experience.

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