REI Social Media

There would be a Facebook takeover with at least two different voices established. One takeover would be an experienced solo traveler and post images and snippets of their trip as they are on it. The other would be a first time solo traveler. They would be posting their experiences in real time. There would also be check in points along their journey. If the social media audience has traveled to those areas or live in those areas (the solo traveler checks into) they could post experiences and recommendations for great places to visit and/or eat. Then they would also get to be a part of the solo travelers journey. If the solo traveler checks in to the place suggested the person who suggested it would get a shout out from the traveler. There would be posts, images and a live Facebook video in order to interact with those who are traveling.