Bucketfeet Social Media Ad

There would be a series of You Tube videos highlighting the artists of Bucketfeet. There would be a new episode each week. It would show two artists per episode and give a short glimpse of their life and show their creative process working on designing the shoes. At the end of each episode you would then vote for your favorite artist of that week (between the two). The winner of the week will continue competing with the others, like a sports bracket. The ultimate winner (artist) at the end of the campaign will have their shoes highlighted on Bucketfeet. For the consumers there would also be a bonus for you if you happened to vote for the winning artist
at all during the competition.